Preflect started for one reason: we saw too many merchants spending too much money on agency fees and getting too little ROAS. An early-stage merchant spending $5k/month on ads, paying their agency $3k/month? That’s crazy! How can they turn a profit from their ads? We came to find out: they can’t.
Too many merchants are stuck in this cycle of unprofitability because too much cash is tied up in agency fees when it should be invested in growth. We started Preflect to empower merchants to take back their freedom to confidently run their own digital advertising, without having to hire an expensive agency to do it for them.